Ralf Herrmann’s Typography Weblog » Advertising http://opentype.info/blog Sat, 28 Aug 2010 10:44:11 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Meet Max Kerning http://opentype.info/blog/2008/10/09/meet-max-kerning/ http://opentype.info/blog/2008/10/09/meet-max-kerning/#comments Thu, 09 Oct 2008 17:49:14 +0000 Ralf Herrmann http://opentype.info/blog/2008/10/09/meet-max-kerning/ Extensis is continuing its online marketing activities. After the trailer for Suitcase Fusion here is another project: Max Kerning.

“Now is the time to take a stand for orderly type. Uphold cleanliness above all else. Enjoy using type that is stable, healthy and visually pleasing, and you will learn that nothing is more fulfilling. Using it properly is rewarding work and your duty to society. Never forget that order is beauty, beauty is order, and type should be both.”As you can expect from this sort of online campains, they use several channels like Twitter or Facebook. But in my mind this campaign is a damp squib. It may have looked good on paper, but it’s just not funny, is it?

Post to Twitter Tweet This Post to Facebook Share on Facebook

]]> http://opentype.info/blog/2008/10/09/meet-max-kerning/feed/ 2 No comment. http://opentype.info/blog/2007/10/31/ohne-worte/ http://opentype.info/blog/2007/10/31/ohne-worte/#comments Wed, 31 Oct 2007 16:03:22 +0000 Ralf Herrmann http://opentype.info/blog/?p=5

Post to Twitter Tweet This Post to Facebook Share on Facebook

]]> http://opentype.info/blog/2007/10/31/ohne-worte/feed/ 0