Meet Max Kerning

Extensis is continuing its online marketing activities. After the trailer for Suitcase Fusion here is another project: Max Kerning.

“Now is the time to take a stand for orderly type. Uphold cleanliness above all else. Enjoy using type that is stable, healthy and visually pleasing, and you will learn that nothing is more fulfilling. Using it properly is rewarding work and your duty to society. Never forget that order is beauty, beauty is order, and type should be both.”As you can expect from this sort of online campains, they use several channels like Twitter or Facebook. But in my mind this campaign is a damp squib. It may have looked good on paper, but it’s just not funny, is it?



  1. Schoschie 2008/10/09 at 9:29 PM #

    I didn’t feel like waiting for the thing to load. What’s coming, a 20 minute full HD video?

  2. jbug 2008/10/15 at 4:23 PM #

    um….Its a parody- and I think he’s a riot.


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