Cities and their typographic associations

In this series of videos for the EF International Language Centers the director Gustav Johansson captures the stories of three different students who travel abroad to study a new language. Everywhere they go they communicate in the local language and pick up new vocabulary, illustrated with gorgeous artifact-style typography by Albin Holmqvist.

The first four “Live the language” films shot in Paris, London, Barcelona and Beijing were filmed during the summer of 2010 and launched in November 2010. They weren’t backed by any impressive media budget, but became a hit in the design blogosphere and in social media.

The three new films from Los Angeles, Vancouver and Sydney were filmed during the summer of 2011 and launched in September 2011. Following the same concept, the new films feature enhanced color graphics, enhanced sound effects – and new vocabulary to learn.

All videos can be seen here: ef.com/livethelanguage

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