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Archive | Wayfinding

Empirical study about the legibility of typefaces used on signs in public space

At the University of Applied Sciences Berlin an empirical study was conducted by Sven Neumann to test the legibility of nine typefaces, including my own Wayfinding Sans typeface. The use of type in this study was based on the recommendations of the German legibility norm DIN 1450. This ensured that the study reflected a real-world […]

Wayfinding in different frames of reference

“Orientation in space (and time) is the framework of cognition […] we take delight in physically distinctive, recognizable locales, and attach our feelings and meaning to them. They make us feel at home, grounded.” Kevin Lynch The word orientation is derived from Latin oriens, meaning East. It stems from the mediaeval practice of drawing maps with […]