Ralf Herrmann
Wayfinding & Typography
At the University of Applied Sciences Berlin an empirical study was conducted by Sven Neumann to test the legibility of nine typefaces, including my own Wayfinding Sans typeface. The use of type in this study was based on the recommendations of the German legibility norm DIN 1450. This ensured that the study reflected a real-world […]
In an older post I already talked about the lack of proper information about cardinal directions in modern signage systems. Instead of using the actual words North, East, South and West or showing a compass rose, color coding can also be an easy and effective way to aid orientation. This can be seen in the […]
I always disliked the fact, that information design was understood and treated as a tiny part of graphic design. So I was happy to hear, that there is now a MSc course specifically for traffic & transport information design. I fact, I was so happy that I had to join the team of expert lecturers […]
“Orientation in space (and time) is the framework of cognition […] we take delight in physically distinctive, recognizable locales, and attach our feelings and meaning to them. They make us feel at home, grounded.” Kevin Lynch The word orientation is derived from Latin oriens, meaning East. It stems from the mediaeval practice of drawing maps with […]
The image on the cover of the latest edition of the bilingual (English/Czech) Typo magazine says “I wish this was … The best issue ever!” Well, to me it certainly is, since it features two of my favourite topics: typography and wayfinding. Tweet
Since the middle of the past century, the technical development of our means of transport and associated facilities has expanded to a degree that it is becoming more and more complicated to use. People are more mobile than ever before: they travel from one town to another, from one country to another and from one […]
In this article I present my personal list of recommendable books on signage, wayfinding and spatial cognition … Tweet