Ralf Herrmann:
Wayfinding & Typography

Wayfinding signs can have various shapes and layouts. For example, German road signs fall in one of those four categories: The amount of separation increased on these sign types. On the first sign, all targets are presented together, on the last sign, every  target has its own sign. But which one is most effective? On [...]

When we come to a new city we build a cognitve map to represent this city in our minds. Unless you have photographic memory such cognitve maps work differently from topographic maps. They don’t consist of exact representations and distances, but are driven by landmarks and the paths that connect them. A landmark can be [...]

Over the last couple of years I have researched the design and use of typefaces used for signage, especially road signage.